Our Profile
We are a distributor of mobile phones and smart devices. Providing end-to-end solutions for brand principals, wholesalers and retailers worldwide.
From your Factory to Stores World Wide
Since the early 1990s, Raduga has primed itself to be a premier mobility solutions provider. Today, it is a strong distributor of mobile phones, smartphones, AIoT devices, smart lifestyle devices and more, providing end-to-end solutions for brand principals, wholesalers and retailers worldwide.
Our distribution network spans across most of the developed countries and more than 50% of the emerging/developing countries, with local representatives of each country providing their expertise in handling every step of the distribution process; from logistics to marketing and sales.
Through such networks, we are more than capable of catering to retailers and end-users worldwide.
Our History
Raduga has been growing from strength-to-strength in the mobility sector since the early 1990s. Set up by a young entrepreneurial man, what started out as a humble electronics retail store has since transformed into a global distribution house, encompassing a full suite of distribution competencies to meet your every need.
Throughout the years, we have won many awards and have earned earned a reputation as a reliable and trustworthy service provider in the mobility sector.
What We Do
MARKETING MANAGEMENT
Our arsenal of knowledge of markets located across South East Asia and Emerging Asia Region as well as worldwide gives you a primer on the demand of mobility products that you wish to sell.
CHANNEL DISTRIBUTION
With a wide network that spans beyond our national borders, mobile phone operators, brands and retailers alike can rely on Raduga to provide a full suite of services that meets their needs.
LOGISTICAL SOLUTIONS
Our primary strength lies in our seamless logistics management. We believe in relying on our own capabilities to deliver quick-paced and quality solutions.
PRODUCT LIFECYCLE MANAGEMENT
We employ proven marketing strategies and initiatives that communicate your brand’s message effectively.an all-round approach that helps you to sell effectively.